Dann Lewis

“It was one of the most exciting travel promotions I have ever directed,” said Deputy Commissioner Dann Lewis, at the closing night celebration of the transcontinental kick-off tour for the 1979-80 I LOVE NEW YORK winter co-operative advertising campaign.

Now, Houston, New Orleans, Atlanta and San Francisco can also learn why so many other areas of the nation Love New York.
Dann Lewis continued, “thanks to the combined efforts of Braniff, Delta, Eastern and United Airlines, the Port Authority of New York and New Jersey, the New York Visitors and Conventions Bureau, the League of New York Theatres & Producers, Radio City Music Hall, and the casts of Grease, and The Best Little Whorehouse in Texas, the Division of Tourism was able to spread the I LOVE NEW YORK message into major new markets across the county.” Dann Lewis said “we would have been financially unable to reach these markets otherwise.”

The promotion culminated in a spectacular three-city tour by 39 members of the Radio City Music Hall troupe, featuring the world-famous “Rockettes” who staged a thirty minute production for the people of San Francisco in a mobbed Union Square.
Dann Lewis said “it was an overwhelming expression of good will on behalf of New York City and New York State - one that I am sure will leave these communities with a positive and lasting impression of our great city and state.”

from: I Love New York Tourism Memo - September 1979

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